The French Flo Collection took their inspiration from old family photographs, a passion for fabric design and the experiences of living in France for many years. It was essential to combine these elements into the design in order to illustrate the unique history of the company. As the client's target audience consisted of affluent buyers in England, France and America, she wanted a simple, classy site in neutral colours.
We integrated their existing branding into the website, complimented by a soft colour palette and quirky design elements. We also focused on maintaining clear navigation in order to make the web shop as functional as possible.